Donut Media | F&B Restaurant Marketing Agency

Social Media Marketing for Restaurants in Dubai & UAE

Donut Media is Dubai's trusted restaurant social media marketing agency, with a team that understands both; social algorithms, and restaurant operations.

Restaurant Content Strategy Where Every Post Has a Job.

Donut Media builds every
restaurant's monthly content
plan around four things: its
positioning, who lives and works
within 5km, its quiet day-parts,
and its high-margin dishes.

We call it an audience-first
content strategy.

Macanudas Empanadas | Mercato Mall

Goal: Brand Launch for a new product in UAE.

Instagram feed grid designed by Donut Media for Macanudas Empanadas at Mercato Mall

Made for On-the-Go

Donut Media designed the packaging for eating on the move. The content shows it in hand, out and about.

Product Close-Ups

Empanadas are still new to many people in the UAE.

Push What Sells

Combos are in-store bestsellers. So they lead the feed with prices front & centre.

Football Fever

We captured the football spirit without mentioning FIFA. Argentina jerseys and heritage bring the theme to life.

La Birria Tacos | Global Village

Goal: Increase brand awareness and drive sales.

Instagram feed grid designed by Donut Media for La Birria Tacos at Global Village

Word of Mouth

Global Village stalls thrive on hype. Real customer testimonials build trust in our brand.

Product Highlights

Flash photography shots with pricing show customers exactly what to expect.

Viral Formats

Our client's staff become the influencers. Creator-style storytelling without the high fees.

Location Highlight

A how-to-get-there video guides visitors to our stall inside Global Village.

Mmmbox | Cloud Kitchen in Business Bay

Goal: The food as a cosy option for a night-in.

Instagram feed grid designed by Donut Media for Mmmbox cloud kitchen in Business Bay

Brand Positioning

Consistent night-in theme. Diverse visuals that stay on brand.

Within 5km

Made for 25-35 year olds working in Dubai, ordering in after work.

Margin dishes

The feed pushes the best-earning dishes, with the price on every post.

Photography that sells

High flash brings out the reds in the red curry chicken.

Gusto's Deli | Jumeirah Village Circle (JVC)

Goal: Increase orders on Deliveroo.

Instagram feed grid designed by Donut Media for Gusto's Deli in Jumeirah Village Circle

Account Growth

Sandwich cross-sections generate the most engagement, DMs & Follows.

Brand Positioning

A cloud kitchen with a New York attitude. Grungy, dark, moody and hella good.

Seasonal Greetings

No moon-and-mosque template here. Eid wishes that follow the brand tone.

Content for Ads

No chasing likes here. This content exists to get reorders on Deliveroo.

Tastygo fresh food packs held up in a supermarket chiller aisle
Mmmbox noodle bowl held in two hands
Mitts & Trays matcha mango drink in a box of mangoes

Your restaurant's social media, run by people who understand restaurants.

Tired of changing agencies? Tell us about your restaurant and what
you want from social media. We'll tell you honestly if we're the right fit.

Tell us about your restaurant

Does Your Restaurant Need to Go Viral?

Hot Take

Most restaurants don't need to go viral. Only multi-outlet brands
do. A café in Sobha needs neighbours who will come back every
week. Not a million views from Sharjah and Abu Dhabi.

Donut Media makes restaurants with city-wide reach go viral in two ways.

We create a unique product. We create a viral story for your brand.
The Snowman premium Italian hot chocolate poster for il Caffe Di Roma, created by Donut and Thedubailist

il Caffe Di Roma

14M+ impressions
5x sales

Created & Ideated byDonut × Thedubailist
Cheesecake on a stick poster for il Caffe Di Roma in Sharjah

il Caffe Di Roma

3M+ impressions
15x sales

Dil Dil Machistan poster for Nayaab Haandi, created by Donut and Yoocha Matcha

Nayaab Haandi

1M+ impressions

Created & Ideated byDonut × Yoocha Matcha
We create a unique product. We create a viral story for your brand.
Bin Yaber Driving Centre video on a phone screen, follower growth from 7k to 40k

Bin Yaber
Driving
Centre

7k to 40k Follower
Growth. Multiple
1M+ Videos

Nayaab Haandi biryani video on a phone screen, follower growth from 8.5k to 20k

Nayaab Haandi

8.5k to 20k Follower
Growth. Client
retention on 3rd year

The Language Center video on a phone screen, 750+ organic leads generated in 1 month

The Language
Center

750+ organic
leads generated
in 1 month

Restaurant Campaign Ideas That Bring Customers Through the Door.

Most agencies run a giveaway, invite three influencers and call it a campaign. Donut Media
starts with your menu: which dishes make the most margin, and what day-parts need more
sales. Then we build a limited-time offer (LTO) campaign around it.

Selection of dishes by Team Donut & the
kitchen staff. The 80s kitchen checkboard
design implies homemade desserts.Promoting high-margin, low-volume items.

Mitts & Trays summer dessert selection on a yellow checkboard table Mitts & Trays green matcha mango drink in a box of mangoes

Donut Media identified that breakfasts are slow.
Santorini blue & school visuals targets Emirati
parents on the morning school run.Promoting a slow day-part; Mornings.

Shape breakfast spread on a blue table with a school bag Hand holding two Shape takeaway coffees in a cup carrier

Karama rewards cheap eats. So we co-created
AED 5-15 combos with fun taglines.
Valid during off-peak hours from 3-6 PM.Price Positioning; appeal to target audience.

Desi Deli Dhamaal Hour campaign poster with four dishes Desi Deli Dhamaal Hour combo creative priced at AED 7.99

What Does Restaurant Social Media Management Include?

Donut Media plans, creates and manages your Instagram & TikTok end-to-end.

Social Media Strategy

  • Positioning Analysis
  • Monthly Posting Calendar
  • LTO Ideation & Launch Campaigns
  • KPIs, Reporting & Analytics

Every post and campaign starts with a reason.

Content Creation

  • Food Photography & Videography
  • On-brand Reels & Video Editing
  • Graphic Design & Key Visuals
  • Menus, Packaging & In-Store Print Assets

Shot, edited & designed in-house, from table to feed.

Influencer Marketing

  • Food Blogger & Creators Mix
  • Skit & Video Concepts
  • Co-Created Dishes
  • Staff on Camera - You become the influencer

Paid or barter. Picked for your target audience.

Community Management

  • Daily Story Posting & DMs Replies
  • English & Khaleeji Arabic Copy
  • Paid Ads Management & Boosts
  • UGC & Customer Reposts

Your accounts, run daily by the same team.

Why Restaurants Choose Donut Media for their Social Media Marketing

Get a quote
Hand holding a phone showing a restaurant Instagram feed grid

Pricing that follows
the seasonality of the
UAE market.

Content, account management
and influencer outreach are priced
separately, shifting with seasons.

Founder Hamza planning restaurant social media strategy at his workspace

Founder-led strategy

Hamza sets the strategy on every
account. He has been working in
the restaurant space since 2016.

Camera screen showing a restaurant food shoot in progress

We shoot content on
your schedule.

We shoot when it works for your
restaurant, like Fridays when Shape's
Al Ain guests attend Jumu'ah.

Donut Media team members sitting together at a restaurant table

A core team that stays

Ruchit and Noor have been with
us since 2023, keeping content
consistent from start to finish.

New York Rolls table stand shot during a restaurant content shoot

One team, from start
to finish

We handle strategy, content and
distribution across social + print,
so you never juggle agencies.

Memorable Social Media
Marketing Campaigns Start Here.

BOOK A CALL

Frequently Asked Questions

Donut Media’s restaurant social media management starts from AED 6,000 a month for cloud kitchens. Dine-in restaurants start higher. The price depends on how many shoots, Reels and influencer campaigns you need. Ad spend is paid separately. We usually suggest AED 500 to 1,000 a month to start.
Posting time matters less than most restaurants think. Instagram keeps showing a post for a day or two after posting, so the exact hour rarely changes sales. To bring in customers on slow days, Donut Media runs strategic campaigns instead.
A UAE restaurant needs both, but for different jobs. Younger diners search for restaurants on TikTok, while millennials lean on Google Maps. TikTok is built for discovery, so optimise it for your area and cuisine, not citywide views. Instagram reaches every age group, and its demographic targeting is more precise. Donut Media creates content to serve both platforms on each shoot.
Donut Media starts Ramadan planning a month before it begins. The first week is usually quiet, because most people break their fast at home with family. The busiest weeks are two to four. Set menus and sharing platters work for most restaurants. If you have the space and the right marketing, an iftar buffet is often the most profitable thing you can run.
Choose influencers who would genuinely benefit from what you sell. For Tasty Go’s meal plans, Donut Media chose a well-known RJ and a lifestyle influencer who had both just started going to the gym seriously. Meal plans were an easy thing for them to talk about. When a product matches an influencer’s own interests, they usually agree to a much lower fee.
It depends on your strategy and what you post. A new product or a real offer can increase sales from week two, often on the day influencers share it. Posts that simply show your menu or location work slowly. They build awareness over time, and their impact on sales is harder to measure.